{"id":14195,"date":"2026-06-07T12:44:54","date_gmt":"2026-06-07T09:44:54","guid":{"rendered":"https:\/\/360space.ru\/virtualnyi-tur-vs-foto-chto-vybrat-dlia-obiavleniia-na-tsian-i-avito\/"},"modified":"2026-06-07T12:49:13","modified_gmt":"2026-06-07T09:49:13","slug":"virtualnyi-tur-vs-foto-chto-vybrat-dlia-obiavleniia-na-tsian-i-avito","status":"publish","type":"post","link":"https:\/\/360space.kz\/en\/virtualnyi-tur-vs-foto-chto-vybrat-dlia-obiavleniia-na-tsian-i-avito\/","title":{"rendered":"Virtual tour vs photo: what to choose for an ad on Cian and Avito"},"content":{"rendered":"<p>Virtual tour or real estate photos \u2014 this choice faces every realtor and owner preparing a listing on Cian, Avito, or Domclick. Text for those selling or renting apartments, houses, commercial spaces and wanting to understand which visual format really brings calls and viewings, and which simply fills the listing card. Let's break down both options based on facts: preparation speed, budget, buyer behavior, and conversion to showings.<\/p>\n<h2>Traditional photography \u2014 pros and cons<\/h2>\n<p>Professional photos remain the basic format for classifieds. On Cian and Avito, a card with 15-20 frames looks familiar and is indexed by the platform's search.<\/p>\n<ul>\n<li><strong>Pros:<\/strong> Low cost (from 3,000 \u20bd for a standard apartment), fast publication on the day of shooting, clear format for any audience, native support for all classified boards.<\/li>\n<li><strong>Pros:<\/strong> The ability to retouch, favorable angles, emphasis on the object's strengths \u2014 high ceilings, window views, finishes.<\/li>\n<li><strong>Cons:<\/strong> Photos show only 5\u201310% of the real space; buyers don't understand the layout and how rooms connect.<\/li>\n<li><strong>Cons:<\/strong> Up to 40% of viewings are canceled after an in-person visit \u2014 'it looked bigger in the photos', 'it's not laid out that way'.<\/li>\n<li><strong>Cons:<\/strong> the real estate agent spends time on offline showings to clients for whom the property is initially unsuitable.<\/li>\n<\/ul>\n<h2>Virtual 3D Tour \u2014 Pros and Cons<\/h2>\n<p>3D tour based on Matterport or similar platforms \u2014 is a complete digital copy of the property with point-to-point navigation, measurements and dollhouse view.<\/p>\n<ul>\n<li><strong>Pros:<\/strong> the buyer walks through the apartment in 3\u20135 minutes, sees all corners, assesses the layout and square footage without leaving home.<\/li>\n<li><strong>Pros:<\/strong> According to Matterport data, listings with 3D tours receive on average 49% more inquiries and sell 31% faster.<\/li>\n<li><strong>Pros:<\/strong> The tour runs 24\/7, convenient for out-of-town and foreign buyers \u2014 a common scenario for the premium segment and new developments.<\/li>\n<li><strong>Pros:<\/strong> filtering out unfocused views \u2014 only those who have already made a preliminary decision come to the offline showing.<\/li>\n<li><strong>Cons:<\/strong> photography cost is higher - from 8,000 \u20bd for an apartment and from 25,000 \u20bd for a cottage.<\/li>\n<li><strong>Cons:<\/strong> Cian and Avito don't display 3D tours directly in the listing card \u2014 you need an external link in the ad description.<\/li>\n<li><strong>Cons:<\/strong> tour placement is required. 360\u00b0 Space offers three options: 360\u00b0 Space cloud with technical support, deployment on the client's server, as well as an offline version for PC or a VR headset build without internet.<\/li>\n<\/ul>\n<h2>Comparison table: photo vs. 3D tour for a listing<\/h2>\n<table>\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Photography<\/th>\n<th>3D tour<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Price, \u20bd<\/td>\n<td>3 000 \u2013 7 000<\/td>\n<td>8 000 \u2013 25 000<\/td>\n<\/tr>\n<tr>\n<td>Preparation Time<\/td>\n<td>1\u20132 days<\/td>\n<td>up to 24 hours<\/td>\n<\/tr>\n<tr>\n<td>Object coverage<\/td>\n<td>Sample views<\/td>\n<td>100% of the space<\/td>\n<\/tr>\n<tr>\n<td>Understanding the layout<\/td>\n<td>Weak<\/td>\n<td>Complete with measurements<\/td>\n<\/tr>\n<tr>\n<td>Targeted offline displays<\/td>\n<td>~60% reach<\/td>\n<td>~85% reach<\/td>\n<\/tr>\n<tr>\n<td>Time to sale<\/td>\n<td>Basic<\/td>\n<td>\u221231% according to Matterport<\/td>\n<\/tr>\n<tr>\n<td>Listing on Cian\/Avito<\/td>\n<td>Built-in in card<\/td>\n<td>Link in description<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Our verdict: what to choose for a realtor and homeowner<\/h2>\n<p>Do both formats together. Photos meet the requirement of showcasing and first contact in the feed, while a 3D tour works on the second screen \u2014 when the buyer opens the listing and decides whether to spend time visiting. According to our practice, the combination of \u00ab20 quality photos + link to 3D tour in the first line of the description\u00bb reduces exposure time by 25\u201340% compared to listings with only photos.<\/p>\n<p>If budget is limited \u2014 choose the format for the segment. For economy apartments up to 8 million \u20bd professional photos will be enough: the buyer will view it in person anyway. For lots from 12 million \u20bd, new construction, country, and commercial real estate, a 3D tour pays for itself on the first deal: it removes geographical barriers, saves dozens of hours on empty showings, and builds trust in the listing.<\/p>\n<p>For agencies and developers, 3D tours quickly become an asset: one filmed object works in listings, presentations, mailings, and on the website without re-investment. At 360\u00b0 Space, we provide the tour itself to the client and help choose a delivery format \u2014 cloud with technical support, client infrastructure, or an offline version for viewing on a tablet right in the office.<\/p>\n    \n             \n\n             \n     \n        \n        \n            \n        \n    <div id=\"wp3d-models\" class=\"wp3d-models-clearfix filtering-off map-only-off wp3d-d-4col wp3d-t-3col wp3d-p-1col\" data-viewterm=\"\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c\">\n        \n\t\t \n                \n             \n                            <div id=\"post-14153\" class=\"active model-list-wrap marker all-models matterport pro-3 nedvizhimost\" data-id=\"0\" data-latlng=\"55.7225126,37.6437755\" data-slug=\"https:\/\/360space.kz\/en\/catalog\/zhk-khay-layf\/fullscreen\/\" data-thumb=\"https%3A%2F%2F360space.kz%2Fwp-content%2Fuploads%2F2026%2F06%2Ftmpvvp7lhx0-400x230.jpg\" data-title=\"%D0%96%D0%9A+%D0%A5%D0%B0%D0%B9+%D0%9B%D0%B0%D0%B9%D1%84\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.kz\/en\/catalog\/zhk-khay-layf\/fullscreen\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.kz\/wp-content\/uploads\/2026\/06\/tmpvvp7lhx0-400x230.jpg\" alt=\"\u0416\u041a \u0425\u0430\u0439 \u041b\u0430\u0439\u0444 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">High Life Residential Complex<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-14137\" class=\"active model-list-wrap marker all-models matterport pro-3 moscow nedvizhimost\" data-id=\"0\" data-latlng=\"55.7303923,37.6876372\" data-slug=\"https:\/\/360space.kz\/en\/catalog\/ploshchadka\/fullscreen\/\" data-thumb=\"https%3A%2F%2F360space.kz%2Fwp-content%2Fuploads%2F2026%2F05%2Fimage_1780261973385-400x230.jpg\" data-title=\"%D0%9F%D0%BB%D0%BE%D1%89%D0%B0%D0%B4%D0%BA%D0%B0\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.kz\/en\/catalog\/ploshchadka\/fullscreen\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.kz\/wp-content\/uploads\/2026\/05\/image_1780261973385-400x230.jpg\" alt=\"\u041f\u043b\u043e\u0449\u0430\u0434\u043a\u0430 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Venue<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-12884\" class=\"active model-list-wrap marker all-models matterport moscow nedvizhimost\" data-id=\"0\" data-latlng=\"55.8498669,37.6014286\" data-slug=\"https:\/\/360space.kz\/en\/catalog\/mttr-domeo-signalnyi16\/fullscreen\/\" data-thumb=\"https%3A%2F%2F360space.kz%2Fwp-content%2Fuploads%2F2026%2F05%2Ftmphyycb_4t-400x230.jpg\" data-title=\"%D0%A1%D0%B8%D0%B3%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9+16\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.kz\/en\/catalog\/mttr-domeo-signalnyi16\/fullscreen\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.kz\/wp-content\/uploads\/2026\/05\/tmphyycb_4t-400x230.jpg\" alt=\"\u0421\u0438\u0433\u043d\u0430\u043b\u044c\u043d\u044b\u0439 16 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Signalny 16<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-12834\" class=\"active model-list-wrap marker all-models matterport nedvizhimost sankt-peterburg stroika\" data-id=\"0\" data-latlng=\"59.9874307,30.3360942\" data-slug=\"https:\/\/360space.kz\/en\/catalog\/mttr-spb-b-sampsonievskiy-77\/fullscreen\/\" data-thumb=\"https%3A%2F%2F360space.kz%2Fwp-content%2Fuploads%2F2026%2F04%2F04162026_142419-400x230.jpg\" data-title=\"%D0%91%D0%BE%D0%BB%D1%8C%D1%88%D0%BE%D0%B9+%D0%A1%D0%B0%D0%BC%D0%BF%D1%81%D0%BE%D0%BD%D0%B8%D0%B5%D0%B2%D1%81%D0%BA%D0%B8%D0%B9+%D0%BF%D1%80%D0%BE%D1%81%D0%BF%D0%B5%D0%BA%D1%82%2C+77\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.kz\/en\/catalog\/mttr-spb-b-sampsonievskiy-77\/fullscreen\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.kz\/wp-content\/uploads\/2026\/04\/04162026_142419-400x230.jpg\" alt=\"\u0411\u043e\u043b\u044c\u0448\u043e\u0439 \u0421\u0430\u043c\u043f\u0441\u043e\u043d\u0438\u0435\u0432\u0441\u043a\u0438\u0439 \u043f\u0440\u043e\u0441\u043f\u0435\u043a\u0442, 77 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Bolshoy Sampsonievsky Prospekt, 77<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-12676\" class=\"active model-list-wrap marker all-models matterport nedvizhimost sankt-peterburg stroika\" data-id=\"0\" data-latlng=\"59.9300273,30.4753836\" data-slug=\"https:\/\/360space.kz\/en\/catalog\/matterport-spb-chydnovskogo5\/fullscreen\/\" data-thumb=\"https%3A%2F%2F360space.kz%2Fwp-content%2Fuploads%2F2026%2F04%2F04082026_164054-400x230.jpg\" data-title=\"%D0%A7%D1%83%D0%B4%D0%BD%D0%BE%D0%B2%D1%81%D0%BA%D0%BE%D0%B3%D0%BE+5\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.kz\/en\/catalog\/matterport-spb-chydnovskogo5\/fullscreen\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.kz\/wp-content\/uploads\/2026\/04\/04082026_164054-400x230.jpg\" alt=\"\u0427\u0443\u0434\u043d\u043e\u0432\u0441\u043a\u043e\u0433\u043e 5 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Chudnovskogo 5<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-12247\" class=\"active model-list-wrap marker all-models matterport pro-3 nedvizhimost stroika\" data-id=\"0\" data-latlng=\"59.8616887,30.316883\" data-slug=\"https:\/\/360space.kz\/en\/catalog\/mttr-architect-frunze\/fullscreen\/\" data-thumb=\"https%3A%2F%2F360space.kz%2Fwp-content%2Fuploads%2F2026%2F03%2Fimage_1774899412023-400x230.jpg\" data-title=\"%D0%9B%D0%B0%D0%B7%D0%B5%D1%80%D0%BD%D0%BE%D0%B5+%D1%81%D0%BA%D0%B0%D0%BD%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5+%D0%B4%D0%BB%D1%8F+%D0%B0%D1%80%D1%85%D0%B8%D1%82%D0%B5%D0%BA%D1%82%D0%BE%D1%80%D0%BE%D0%B2+%D0%BD%D0%B0+%D1%83%D0%BB.+%D0%A4%D1%80%D1%83%D0%BD%D0%B7%D0%B5\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.kz\/en\/catalog\/mttr-architect-frunze\/fullscreen\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.kz\/wp-content\/uploads\/2026\/03\/image_1774899412023-400x230.jpg\" alt=\"\u041b\u0430\u0437\u0435\u0440\u043d\u043e\u0435 \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043b\u044f \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u043e\u0440\u043e\u0432 \u043d\u0430 \u0443\u043b. \u0424\u0440\u0443\u043d\u0437\u0435 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Laser scanning for architects on Frunze Street<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-12243\" class=\"active model-list-wrap marker all-models matterport pro-3 nedvizhimost stroika\" data-id=\"0\" data-latlng=\"59.8262665,30.1018119\" data-slug=\"https:\/\/360space.kz\/en\/catalog\/mttr-1rabochaya-kv\/fullscreen\/\" data-thumb=\"https%3A%2F%2F360space.kz%2Fwp-content%2Fuploads%2F2026%2F03%2Fimage_1774899161787-400x230.jpg\" data-title=\"%D0%9B%D0%B0%D0%B7%D0%B5%D1%80%D0%BD%D0%BE%D0%B5+%D1%81%D0%BA%D0%B0%D0%BD%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5+%D0%B4%D0%BB%D1%8F+%D0%B0%D1%80%D1%85%D0%B8%D1%82%D0%B5%D0%BA%D1%82%D0%BE%D1%80%D0%BE%D0%B2+%D0%BD%D0%B0+1%D0%B9+%D1%80%D0%B0%D0%B1%D0%BE%D1%87%D0%B5%D0%B9+%D1%83%D0%BB.\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.kz\/en\/catalog\/mttr-1rabochaya-kv\/fullscreen\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.kz\/wp-content\/uploads\/2026\/03\/image_1774899161787-400x230.jpg\" alt=\"\u041b\u0430\u0437\u0435\u0440\u043d\u043e\u0435 \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043b\u044f \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u043e\u0440\u043e\u0432 \u043d\u0430 1\u0439 \u0440\u0430\u0431\u043e\u0447\u0435\u0439 \u0443\u043b. 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Laser scanning for architects on 1st Rabochaya St.<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n         \n                \n             \n                            <div id=\"post-12235\" class=\"active model-list-wrap marker all-models matterport pro-3 moscow nedvizhimost\" data-id=\"0\" data-latlng=\"55.7319672,37.5150171\" data-slug=\"https:\/\/360space.kz\/en\/catalog\/mttr-domeo-victory-park-residence\/fullscreen\/\" data-thumb=\"https%3A%2F%2F360space.kz%2Fwp-content%2Fuploads%2F2026%2F03%2F03262026_123930-400x230.jpg\" data-title=\"%D0%9A%D0%B2%D0%B0%D1%80%D1%82%D0%B8%D1%80%D0%B0+%D0%B2+Victory+Park+Residence\" data-marker-type=\"\">\n            \n                                    <div id=\"wp3d_gallery_item\">\n                        <a href=\"https:\/\/360space.kz\/en\/catalog\/mttr-domeo-victory-park-residence\/fullscreen\/\" class=\"image-wrap\">\n                                                        <img decoding=\"async\" src=\"https:\/\/360space.kz\/wp-content\/uploads\/2026\/03\/03262026_123930-400x230.jpg\" alt=\"\u041a\u0432\u0430\u0440\u0442\u0438\u0440\u0430 \u0432 Victory Park Residence 3D Model\">\n                            \n                            <div class=\"list_placeholder\">\n                                <div class=\"top\">\n                                    <div class=\"title\">Apartment in Victory Park Residence<\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                        <\/a>\n                                            <\/div>\n\n                    \n                    \n\n\n                                        \n                                        \n                                        \n                \n                <\/div>\n                 \n        \n                \n                \n    <\/div> <!-- end #wp3d-models -->\n    \n            \n    \n<div class=\"blog-more-btn-wrap\"><a class=\"blog-more-btn\" href=\"\/en\/catalog\/?type=nedvizhimost\">View all projects \u2192<\/a><\/div>\n<div class=\"blog-cta-links\"><a href=\"\/en\/calculator\/\">Calculate cost<\/a><a href=\"\/en\/catalog\/\">Project Catalog<\/a><a href=\"\/en\/services\/matterport\/\">Matterport<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Virtual tour or photo real estate - this choice faces every realtor and owner who prepares an ad on Cyan, Avito or Domklik. Text for those who sell or rent out apartments, houses, commercial premises and want to understand which visual format actually generates calls and views, and which one simply fills out a card. Let's look at both options based on facts: speed of preparation, budget, buyer behavior and conversion to impression. Classic photography - pros and cons Professional photos remain the basic format of classified images. On Cian and Avito, a card with 15\u201320 frames looks familiar and is indexed by the site search. Pros: low cost (from RUB 3,000 for a standard apartment), quick publication on the day of shooting, clear format for any audience, native support for all message boards. Pros: possibility of retouching, advantageous angles, emphasis on the strengths of the object - high ceilings, view from the window, decoration. Cons: photos show 5-10% of the real space, the buyer does not understand the layout and connection of the rooms. Cons: up to 40% of showings are canceled after an in-person visit - \u201cit seemed bigger in the photo\u201d, \u201cit was not positioned like that\u201d. Cons: the realtor wastes time on offline showings to clients for whom the property is not initially suitable. Virtual 3D tour - pros and cons A 3D tour based on Matterport or similar platforms is a complete digital copy of an object with point-to-point navigation, measurements and a dollhouse view. Pros: the buyer walks through the apartment in 3-5 minutes, sees all the corners, evaluates the layout and square footage without leaving. Pros: According to Matterport, listings with a 3D tour receive an average of 49% more bids and sell 31% faster. Pros: the tour operates 24\/7, is convenient for out-of-town and foreign buyers - a common scenario for the premium segment and new buildings. Pros: screening out non-target views - only those who have already made a preliminary decision come to the offline screening. Cons: the cost of shooting above the photo is from 8,000 rubles for an apartment and from 25,000 rubles for a cottage. Cons: Cyan and Avito do not show a 3D tour directly in the card - you need an external link in the ad description. Cons: Tour accommodation required. 360\u00b0 Space has three options: 360\u00b0 Space cloud with technical support, deployment on the customer\u2019s server, as well as an offline version for PC or assembly for a VR headset without the Internet. Comparison table: photo and 3D tour for an ad Criteria Photography 3D tour Cost, RUB 3,000 \u2013 7,000 8,000 \u2013 25,000 Preparation time 1\u20132 days up to 24 hours Object coverage Selective angles 100% of the space Understanding of the layout Weak Full, with measurements Target offline impressions ~60% reach ~85% reach Sales period Basic \u221231% by Matterport Placement on Cyan\/Avito Native in the card Link in the description Our verdict: what to choose for a realtor and owner Do both formats together. Photos cover the requirements of the sites and the first contact in the feed, and the 3D tour works on the second screen - when the buyer opens the card and decides whether to waste time on checkout. According to our practice, the combination of \u201c20 high-quality photos + a link to a 3D tour in the first line of the description\u201d reduces the exposure period by 25\u201340% compared to ads with only photos. If your budget is limited, choose a format for the segment. For economy apartments up to 8 million rubles, professional photos are enough: the buyer will still go to see it in person. For lots over 12 million rubles, new buildings, country and commercial real estate, a 3D tour pays for itself from the first transaction: it removes the geographical barrier, saves dozens of hours on idle showings and increases confidence in the ad. For agencies and developers, 3D tours quickly turn into an asset: one captured object works in listings, presentations, mailings and on the website without repeated investments. At 360\u00b0 Space, we deliver the tour itself to the customer and help them choose a delivery format - a cloud with technical support, the client\u2019s infrastructure, or an offline version for display on a tablet right in the office. View all projects \u2192 Calculate costProject catalogMatterport<\/p>","protected":false},"author":7,"featured_media":14194,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u0438\u043b\u0438 \u0444\u043e\u0442\u043e \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438: \u0447\u0442\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c","_yoast_wpseo_metadesc":"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u0438\u043b\u0438 \u0444\u043e\u0442\u043e \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c: \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0435\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0434\u043b\u044f \u0426\u0438\u0430\u043d \u0438 \u0410\u0432\u0438\u0442\u043e. \u0426\u0438\u0444\u0440\u044b, 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