Why retail needs a 3D virtual tour<\/h2>\n
In a furniture showroom, a client spends an average of 3\u20135 visits making a decision. Half of these are \"come back again to show the wife,\" \"return in a week with measurements,\" \"take mother-in-law to see the color.\" A 3D virtual tour addresses most of these situations online.<\/p>\n
- \n
- Time on site increases by 3\u20134 times.<\/strong> The average user spends 4\u20137 minutes in the virtual tour instead of 50 seconds on a static gallery. For an Italian furniture showroom in Kazan, we achieved a median of 5:40 \u2013 this immediately boosted their rankings in Yandex.<\/li>\n
- +20\u201335% increase in lead conversion.<\/strong> A client who has \u201cwalked\u201d through the showroom online is 2 times more likely to leave contact information \u2014 they have already seen the product, they don't need to travel blindly.<\/li>\n
- Reduced workload for consultants.<\/strong> Managers get warm leads who know the specific model and upholstery. One kitchen showroom in the Moscow region eliminated two sales positions after implementing the virtual tour.<\/li>\n
- Geography beyond the region.<\/strong> A client from Krasnodar calmly buys a furniture set from a Moscow salon because they see it \"live.\" We had a case \u2013 a kitchen for 1.2 million \u20bd went to Yakutsk via a 3D virtual tour, without a single offline visit.<\/li>\n
- \"Open 24\/7\" effect.<\/strong> Requests come in at 23:00 and on Sunday morning \u2014 when the showroom itself is closed.<\/li>\n<\/ul>\n
How it works<\/h2>\n
The process is simple; for the client, it takes one working day of shooting. An operator arrives at the location with a Matterport Pro3 camera (or Insta360 Pro 2 for large open spaces), placing scanning points every 2\u20132.5 meters. The camera automatically takes full spherical images and measures the room's geometry with a lidar.<\/p>\n
For a 200 m\u00b2 showroom, it takes 3\u20134 hours of shooting. For a large 1500 m\u00b2 exhibition hall \u2014 two days of 6 hours each.<\/p>\n
Next comes post-processing: point cloud stitching, placement of interactive labels (prices, article numbers, links to products in the card), embedding of the floor plan, dollhouse view, and VR mode. Within 5\u201310 business days, the client receives the finished virtual tour.<\/p>\n
The tour can be embedded in three ways \u2014 we decide this at the discussion stage. The first: 360\u00b0 Space cloud hosting<\/strong> \u2014 our high-speed servers handle the load, there is technical support, nothing needs to be configured. The second: deployment on the client's server<\/strong> \u2014 if the client has their own IT department and data storage requirements. Third: offline version for PC or a separate build for VR headset<\/strong> \u2014 such an assembly works offline directly from a USB flash drive.<\/p>\n
There was a case: a bedroom manufacturer participated in an exhibition at Expocentre, and we were asked to create a separate build for Oculus Quest 2 \u2013 visitors put on the headset and \"walked\" through the factory and showroom without leaving the booth. After the exhibition, the client kept this build for presentations to wholesalers in the regions.<\/p>\n \n \n\n \n \n \n \n \n \n
\n \n\t\t \n \n \n\n \n\n \n![\"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439](\"https:\/\/360space.kz\/wp-content\/uploads\/2024\/06\/Living-Room-400x230.jpg\")
\n \n \n\nVirtual tour of the Cascate porte e mobile salon at Olimpiyskiy Prospekt, 22.<\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n\n \n \n\n\n \n \n \n \n <\/div>\n \n \n \n \n \n\n \n\n \n![\"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439](\"https:\/\/360space.kz\/wp-content\/uploads\/2024\/05\/06172024_114531-400x230.jpg\")
\n \n \n\nVirtual tour of BOCA ROOM<\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n\n \n \n\n\n \n \n \n \n <\/div>\n \n \n \n \n \n\n \n\n \n![\"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439](\"https:\/\/360space.kz\/wp-content\/uploads\/2024\/05\/05142024_153942-400x230.jpg\")
\n \n \n\nVirtual tour of the Cascate porte e mobile showroom at 59 Marshal Zhukov Prospect<\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n\n \n \n\n\n \n \n \n \n <\/div>\n \n \n \n \n <\/div> \n \n \n \nView all projects \u2192<\/a><\/div>\nHow much does it cost<\/h2>\n
The price is calculated by area and number of scanning points.<\/p>\n
- \n
- Up to 100 m\u00b2 (small salon, corner in a shopping center) \u2014 from 20 000 \u20bd<\/li>\n
- 100\u2013300 m\u00b2 (standard furniture showroom) \u2014 35 000\u201360 000 \u20bd<\/li>\n
- 300\u2013800 m\u00b2 (large salon, several brands in one room) \u2014 70 000\u2013130 000 \u20bd<\/li>\n
- From 800 m\u00b2 (exhibition complex, megamall) \u2014 from 150 000 \u20bd, calculated individually<\/li>\n<\/ul>\n
The cost already includes shooting, processing, placement of product tags (up to 30 pieces), integration into your website, and one month of hosting in our cloud. After that \u2013 you either extend the cloud, take the offline version, or we help deploy the virtual tour on your server.<\/p>\n
It's easier to get an accurate calculation using the calculator \u2013 it takes into account ceiling height, the presence of glass display cases (which affects scanning complexity), and additional options like interface branding or multilingual support.<\/p>\n
\n Frequently asked questions<\/h2>\n
\nHow long does it take to shoot a 300 m\u00b2 showroom?<\/summary>\n
One working day: 4\u20135 hours for scanning plus camera setup. The showroom can operate as usual \u2013 we scan by zones, visitors don't interfere.<\/p>\n<\/details>\n
\nCan prices and a 'buy' button be added to the tour?<\/summary>\n
Yes, this is a basic option. Each product has an interactive tag with a photo, price, description, and a link to the product card in your online store. Tags are editable after shooting \u2013 if the price or product changes, we update it within an hour.<\/p>\n<\/details>\n
\nWhat if the showroom moved or changed its display?<\/summary>\n
We reshoot only the changed areas \u2014 this is cheaper than a full tour. If more than 60% of the area has changed \u2014 it's more cost-effective to reshoot.<\/p>\n<\/details>\n<\/section>\n
Calculate cost<\/a>Project Catalog<\/a>Matterport<\/a><\/div>","protected":false},"excerpt":{"rendered":"A virtual tour for a furniture showroom changes the logic of sales: the client goes to the website and finds himself inside the room, can go up to the sofa, walk around the kitchen unit, and look at the texture of the upholstery. Previously, you had to go to a shopping center to do this - now a link in the direct message or a QR code in the catalog is enough. We at 360\u00b0 Space have been renting such spaces since 2019: Italian furniture showrooms, porcelain stoneware showrooms, kitchen exhibitions from 80 to 2000 m\u00b2. I\u2019ll tell you how it works, what numbers it gives to retail and how much it costs. Briefly: a 3D tour of a showroom is filmed in 1\u20133 days on Matterport Pro3, the finished tour increases the time on the site by 3\u20134 times and brings in +20\u201335% of applications. The cost depends on the area: salon 200 m\u00b2 - from 35,000 \u20bd. Why does retail need a 3D tour? In a furniture showroom, a client spends on average 3\u20135 visits to make a decision. Half of them are \u201ccome back to show your wife again,\u201d \u201ccome back in a week with measurements,\u201d \u201ctake your mother-in-law to look at the color.\u201d A 3D tour covers most of these situations online. Time on the site increases by 3\u20134 times. The average user spends 4-7 minutes on a tour instead of 50 seconds on a static gallery. For the Italian furniture showroom in Kazan, we received a median of 5:40 - this immediately increased our positions in Yandex. +20\u201335% to application conversion. A client who has \u201cwalked\u201d through the hall online is 2 times more likely to leave a contact - he has already seen the product, he does not need to go blind. Reducing the workload on consultants. Managers receive warm clients who know a specific model and upholstery. One kitchen showroom in the Moscow region refused two sales bids after introducing the tour. The geography is wider than the region. A client from Krasnodar calmly buys a set from a Moscow showroom because he sees it \u201clive.\u201d We had a case - a kitchen for 1.2 million rubles went to Yakutsk on a 3D tour, without a single offline visit. The \u201copen 24\/7\u201d effect. Applications arrive at 23:00 and on Sunday morning - when the showroom itself is closed. How it works The process is simple, for the client it takes one working day of shooting. An operator comes to the location with a Matterport Pro3 camera (or Insta360 Pro 2 for large open spaces) and places scanning points every 2\u20132.5 meters. The camera itself takes full spherical images and measures the geometry of the room with lidar. For a 200 m\u00b2 salon it takes 3-4 hours of shooting. For a large exhibition hall of 1500 m\u00b2 - two days, 6 hours each. Next comes post-processing: gluing the point cloud, placing interactive signatures (prices, articles, links to products in the card), embedding a floor plan, dollhouse view and VR mode. After 5\u201310 working days, the client receives a finished tour. The tour can be built in three ways - we decide this at the discussion stage. First: hosting in the 360\u00b0 Space cloud - our high-speed servers can withstand the load, there is technical support, you don\u2019t need to configure anything. Second: deployment on the customer\u2019s server - if the client has its own IT department and data storage requirements. Third: an offline version for PC or a separate assembly for a VR headset - this assembly works without the Internet directly from a flash drive. There was a case: a bedroom manufacturer participated in an exhibition at the Expocenter, we were asked to put together a separate build for Oculus Quest 2 - visitors put on a headset and \u201cwalked\u201d around the factory and showroom without leaving the stand. After the exhibition, the same assembly remained with the client for presentations to wholesalers in the regions. See all projects \u2192 How much does it cost? The price is calculated by area and number of scanning points. Up to 100 m\u00b2 (small salon, corner in a shopping center) - from 20,000 \u20bd 100\u2013300 m\u00b2 (standard furniture showroom) \u2014 35,000\u201360,000 \u20bd 300\u2013800 m\u00b2 (large salon, several brands in one room) \u2014 70,000\u2013130,000 \u20bd From 800 m\u00b2 (exhibition complex, megamall) - from 150,000 \u20bd, we calculate individually. The price already includes filming, processing, placement of product tags (up to 30 pieces), integration into your website and a month of hosting in our cloud. Next, you either extend the cloud, or take the offline version, or we help you deploy the tour on your server. It is more convenient to make an exact calculation in a calculator - it takes into account the height of the ceilings, the presence of glass display cases (this affects the complexity of the shooting) and additional options such as interface branding or multilingualism. Frequently asked questions How long does it take to shoot a 300 m\u00b2 showroom? One working day: 4-5 hours for scanning plus camera placement. At the same time, the showroom can work as usual - we shoot in zones, visitors do not interfere. Is it possible to add prices and a \u201cbuy\u201d button to the tour? Yes, this is the basic option. Each product has an interactive tag with a photo, price, description and a link to a card in your online store. Tags are edited after shooting - if the price or product changes, we update it within an hour. What if the showroom moved or changed its display? We reshoot only the changed areas - it\u2019s cheaper than a full tour. If more than 60% of the area has changed, it is more profitable to remove it again. Calculate costProject catalogMatterport<\/p>","protected":false},"author":7,"featured_media":14476,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u0434\u043b\u044f \u0448\u043e\u0443\u0440\u0443\u043c\u0430 \u043c\u0435\u0431\u0435\u043b\u0438 \u2014 360\u00b0 Space","_yoast_wpseo_metadesc":"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u0434\u043b\u044f \u0448\u043e\u0443\u0440\u0443\u043c\u0430 \u043c\u0435\u0431\u0435\u043b\u0438: \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0439\u0442\u0435 \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u043e\u043d\u043b\u0430\u0439\u043d, \u0443\u0432\u0435\u043b\u0438\u0447\u044c\u0442\u0435 \u0437\u0430\u044f\u0432\u043a\u0438 \u043d\u0430 20\u201335%. \u0421\u0440\u043e\u043a\u0438 \u043e\u0442 1 \u0434\u043d\u044f. \u0420\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0432 \u043a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440\u0435.","footnotes":""},"categories":[128],"tags":[],"class_list":["post-14477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","description-off"],"acf":[],"yoast_head":"\n
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