Analogues of Matterport in Russia: comparing 5 platforms in 2026

Briefly: Matterport analogs in Russia are a way to shoot and show 3D tours without depending on foreign subscriptions and foreign currency payments. We will analyze five working platforms, show the pros, cons and give a direct recommendation - without “depending on the situation”.

Text for those who are already stuck on Matterport: the card does not pass sanctions, export for a VR headset is not available, but I want to give the client a tour on a flash drive for an exhibition. We at 360° Space have walked this path together with dozens of customers - from a developer in Kazan who rented a residential complex for 12 apartments, to a museum in Yekaterinburg who asked for an offline assembly for Oculus Quest 3 for a stand at the forum.

The essence of the choice is simple: either the usual Matterport Pro3 camera with someone else’s cloud, or Russian and open solutions, where you decide for yourself where the tour lives - with us, with you, or without the Internet at all.

Option A: Matterport through intermediaries

Formally, the camera is still transported through parallel import, and the subscription is paid through foreign legal entities. It works, but it's nervous.

Pros:

Familiar interface - customers have seen such tours on Western real estate websites.
Auto stitching and Dollhouse view out of the box.
Large library of tags, measurements, integrations with CRM.

Cons:

Paying for a subscription is through a gasket, there is a risk of blocking your account and losing all tours.
There is no regular offline version: the tour lives only in the Matterport cloud.
Exporting to a standalone VR headset is a separate pain, often through third-party converters.
Support is only in English, with a delay of a day.

Option B: Russian and open platforms

This includes solutions based on Insta360 / Ricoh Theta with assembly in Pano2VR, 3DVista, Kuula, Marzipano and our own 360° Space platform. They are different in depth, but have one thing in common: you are not tied to someone else’s subscription.

Pros:

Three hosting formats: 360° Space cloud with technical support in Russian, deployment of the tour on the customer’s server, offline version for PC or separate assembly for a VR headset without the Internet.
Payment in rubles, agreement with a Russian legal entity, closing documents.
Flexibility: custom fonts, branding, integration with 1C, amoCRM, Bitrix24.
Shooting with the same panoramic cameras as Matterport competitors - the quality does not sags.

Cons:

Auto-stitching with one button is not available everywhere - some platforms require manual work by the operator.
The dollhouse-type (doll house) is not implemented by everyone, and is not so polished.
The library of ready-made integrations is smaller than that of Matterport.

From experience, the disadvantages are resolved at the shooting stage. For example, we shoot on Insta360 Pro 2 + Leica BLK360 lidar, and we get the “doll house” through our own rendering.

Comparison table of five platforms

Criteria	Matterport	360° Space	3DVista	Kuula	Marzipano
Payment in rubles	Through an intermediary	Yes	Through an intermediary	Through an intermediary	Free (open-source)
Cloud with support in Russian	No	Yes	No	Partially	No
Hosting on the client's server	No	Yes	Yes	No	Yes
Offline version for PC/VR	Limited	Yes	Yes	No	PC only
Auto stitching and Dollhouse	Yes	Yes (manual control)	Partially	No	No
Entry threshold for the customer	Average	Short	High	Short	High (developer needed)

We compare prices qualitatively: Matterport through an intermediary is usually more expensive in the long run due to the monthly subscription in foreign currency; Kuula and Marzipano are cheaper, but do not cover offline tasks; 360° Space and 3DVista are comparable on medium-sized projects, but on large projects, 360° Space wins due to the included support.

Our verdict

If you have real estate, a restaurant, a showroom, a museum or a production site of 200 m² or more, take the “Russian platform + operator with its equipment” bundle. Matterport in 2026 in Russia is an extra layer of risk for the sake of a familiar logo.

Specifically: for marketing and sales - the 360° Space cloud, so that the client opens a tour from his phone in a second. For corporate customers with a security service - deployment on the customer's server. For exhibitions, presentations and staff training - offline assembly on a laptop or standalone version for Meta Quest 3 or Pico 4.

Case study: a chain of car dealerships from three cities came to us with tours filmed on Matterport Pro2. We transferred them to 360° Space, connected dealer branding and put together an offline version for managers’ tablets. Sellers show the tour to the client directly in the salon, without Wi-Fi.

Look at the latest projects - there are different niches and footage:

Frequently asked questions

Is it possible to transfer an already filmed Matterport tour to 360° Space?

Yes, if you still have the original panoramas or access to your account. We unload the spheres, rebuild the navigation, add branding and deliver the tour in the required format - cloud, your server or offline.

How is the price compared to Matterport?

We don’t publish the exact figures of our competitors, but based on experience, 360° Space works out cheaper over a long distance - there is no monthly subscription in foreign currency, the payment is one-time for the project. You can calculate a specific estimate using the calculator.

Does the tour work on a VR headset without the Internet?

Yes, we are separately building a standalone version for Meta Quest 3, Pico 4 or Oculus Rift. The tour is delivered via SideQuest or direct APK and works without Wi-Fi - convenient for exhibitions and presentations in the field.

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