How much does a virtual tour cost: full price list 2026 for all niches

The question “virtual tour price” is one of the key ones for those who are considering this tool for their business. We at 360° Space encounter it every day. It is important to understand that this is not just a cost for the number of panoramas, but an investment in an effective marketing tool that brings real returns. Let's figure out what the cost is made up of and what factors influence the final amount.

Why do you need a 3D tour?

A virtual tour is not just a pretty picture, but a powerful tool for solving specific business problems. It helps shorten decision cycles, improve conversions, and increase customer trust. Here are some key benefits our clients report in their practices:

• Increase online impressions by 300%. This is especially true for real estate. Buyers or renters can “walk” a property without leaving their home, greatly increasing their engagement before a physical visit.
• Reducing the number of “empty” visits by 25–40%. Clients already have a complete understanding of the property, and only those who are truly interested come. We noticed this while working with several real estate agencies in Moscow.
• Increase website conversion by up to 20%. Interactive content retains the user longer and makes their interaction with the site deeper. For example, for one restaurant in St. Petersburg, we tracked that users who viewed the tour spent an average of 2 minutes longer on the page.
• A distinct advantage over competitors. In a highly competitive environment, especially in the hospitality or sales industries, a 3D tour makes your property stand out. Clients choose those who provide the most information.
• Global audience coverage 24/7. Your object is available for viewing from anywhere in the world, at any time, without restrictions. This is especially important for tourist sites and educational institutions.

How it works: the shooting process, timing, results

The process of creating a virtual tour in 360° Space is fine-tuned to the smallest detail. It includes several stages, each of which is important to obtain a high-quality result.

First, we discuss the project with you: the area of ​​the facility, the number of rooms, the presence of special zones that need to be highlighted. For example, when shooting a 600 m² restaurant with several rooms, it was important to take into account the arrangement of tables and lighting for each room.

Next comes the stage filming. Our specialists come to the site with professional equipment. We use specialized 360-degree cameras and tripods. The shooting time depends on the area and complexity: for a small apartment it can be 1-2 hours, for a large production workshop - a whole day or even several. We always try to work as efficiently as possible so as not to interfere with your activities.

After filming begins post-processing. This is the most time-consuming stage. We stitch together panoramas, correct colors, eliminate defects, add interactive elements: information points, videos, photographs, links, order buttons. At this stage we can also integrate 3D models of objects if necessary. The entire process takes from 3 to 10 working days, depending on the complexity of the project.

Result is a ready-made, fully interactive virtual tour. It can be posted on your website, Google Maps, social networks. We offer flexible storage and tour delivery options: you can use the 360° Space cloud on our high-speed servers with technical support; place the tour on the customer’s server using your own infrastructure; or get an offline version for PC or a separate assembly for a VR headset that works without the Internet. For example, we were once asked to create an offline version for an exhibition in order to demonstrate objects without depending on Wi-Fi.

st. Arkhipova

Nine-story building

Iskona Dacha on Yandex Maps

virtual tour of the villa

Loft House

High Life Residential Complex

Venue

Signalny 16

How much does it cost: price range

There is no single fixed price for a virtual tour, since each project is unique. The cost is determined based on several key factors. We always calculate the cost individually to offer you the optimal solution.

Main factors influencing cost:

• Object area and number of shooting points. The larger the area and the more panoramas you need to make for full coverage, the higher the cost. For example, a tour of a 100 m² dental clinic will be significantly cheaper than a tour of a 10,000 m² shopping center.
• Object complexity. The presence of many small details, complex lighting, and hard-to-reach places increases the shooting and post-processing time.
• Additional interactive elements. Including information pop-ups, video, audio, website links, order buttons, feedback forms - all this adds value to the tour and affects its cost.
• Integration with other services. For example, posting a tour on Google Maps or integrating with your CRM system.
• Urgency of order fulfillment. If a project needs to be completed under a tight deadline, this can impact the cost.
• Object location. Travel outside the city or region may include transportation costs. We work throughout Russia, and for a client from Kazan, for example, the cost will include travel expenses.

As a guide, the price for a virtual tour may start from 15,000 ₽ for small objects (for example, a one-room apartment or a small showroom) and reach several hundred thousand rubles for large industrial enterprises, museums or hotel complexes with dozens of rooms and a large number of interactive elements. For a more accurate calculation, we recommend use our online calculator.

We always provide a detailed estimate before work begins so you know exactly what you're paying for. Our goal is not just to make a tour, but to create an effective tool that will bring you real benefits.