3D virtual tour for a medical clinic: how to increase primary registrations
3D tour for a medical clinic: how to increase initial records Briefly: a 3D tour of a medical clinic removes the patient’s main objection before the first call - “is it generally clean and properly equipped?” According to our projects, the increase in primary entries through the website remains in the range of 20–30% per quarter after the publication of the tour. The 3D tour of the medical clinic covers what neither the photographs nor the texts on the website cover. When a person is looking for where to have a tooth removed or get tested, he compares 5-7 sites in an evening. Competitors have three static shots of the hall. You have the opportunity to walk along the corridor, look into the ultrasound room, and see the sterilization room. The difference in conversion is noticeable already in the second week after launch. At 360° Space we have photographed more than a hundred medical objects - from a four-chair dentistry to a multi-storey medical center in the Moscow region. Below is what really works. Why does medicine need a 3D tour? In short, the patient is scared. An unfamiliar place, white coats, the smell of antiseptic. The tour takes away half of that fear before you even walk through the door. Time on site increases by 60–90%. The patient spends 2–4 minutes on the tour versus 30 seconds on the regular service page. Behavioral factors pull positions up in Yandex. Primary entries through the website +20–30%. The aesthetic medicine clinic in Kazan received +27% in the quarter after publication - measured by UTM tags and entries via the widget. Fewer cold calls with stupid questions. “Do you have new equipment?” disappears by about 40%. People see the device and immediately ask about the matter: price, registration, insurance. Closing hygiene objections. Sterilization room, cabinet with disposable materials, disposal - everything is shown. Especially important for dentistry and cosmetology. The content does not become outdated for a year or two. Take it off once and it works until the next repair. There is no need to reshoot every season, like with a photo shoot. And one more effect that is difficult to calculate in numbers. A patient who has completed the tour comes to the clinic as “one of his own.” He knows where the reception is, where to sit, where the wardrobe is. It's easier for administrators. How it works Shooting takes from 2 to 6 hours depending on the area. Dentistry on 240 m² in Moscow took 3.5 hours - we filmed it on Sunday evening, when there were no patients. The Matterport Pro3 camera is placed on a tripod, makes a scan from a point, and the operator moves it further - a step of 1.5–2 meters. Everything is silent, no preparation is required from the clinic. We only ask you to remove the doctor’s personal belongings from the table and remove the gowns from the hooks if they are wrinkled. Further processing is done on the Matterport side (1–3 days). We receive a ready-made model, add branding, information points on top of the frames (for example, “GE Voluson E10 ultrasound machine, expert class”), meta tags for social networks, and provide a link. Embedding on a website via iframe - two lines of code. There are three options for storing the finished tour, you choose according to your task: Cloud 360° Space - our high-speed servers with technical support. Suitable for most clinics, no need to configure anything. Customer server - if you have your own IT infrastructure or security policy requires keeping everything inside. We submit the assembly, your admins will deploy it. Offline - a standalone version for a tablet in the reception area or a separate assembly for a VR headset. A network clinic once asked for a VR version for presentations to medical representatives of pharmaceutical companies - they made it for Oculus. See all projects → How much does it cost? The price depends on the area and number of shooting points. Medical guidelines for 2026: Small clinic up to 150 m² (reception + 2-3 offices) - from 25,000 ₽. An average clinic of 150–400 m² (full floor of a medical center) — 40,000–70,000 rubles. Multi-storey medical center or network facility - from 90,000 ₽, calculated individually according to the plan. The price includes shooting, processing, a year of hosting in the cloud and basic integration into the website. Interface branding, information tags with descriptions of offices, mini-videos inside scenes are optional. Accurate calculation for your object - using a calculator in a minute. You indicate the square footage and type of room - you get a price. Frequently asked questions Is it possible to film a tour when the clinic is open? Technically yes, but we recommend the weekend or evening after your appointment. The camera may get into the frame of patients - this is a violation of medical confidentiality. Once we were filming at night in a 24-hour medical center, and we agreed on an hour of silence between shifts. What about personal data in the frame? Documents at the reception desk, monitors with medical histories, badges with the full names of employees - we close or retouch them at the processing stage. This is a standard procedure, included in the project, and is not paid for separately. Does the tour take a long time to load on mobile? The first scene opens in 2-3 seconds on 4G. Then it is loaded as you move. We separately optimize for mobile - 70% of medical records are made from smartphones, so you can’t save money here. Calculate costProject catalogMatterport