Yearly Archives: 2026

How to make a 3D virtual tour for a website: 360° video, panoramas, aerial photography

Immersive content sells space better than any text: a person walks around the room, examines it from above, or watches a dynamic video with an immersive effect - and makes a decision without going to the place. But a “3D tour” is not one format, but a whole family: a virtual tour with point-by-point movement, 360° video, panoramic stories and aerial photography. In this guide, we’ll look at how they differ, what tasks they’re suitable for, and how to embed any of them on a website without editing the template or hiring a developer. Briefly: Four immersive formats are available for the site - 3D tour (walking through points), 360° video (spherical video), panoramic story (tour of spherical photos) and aerial photography from a drone. All of them are hosted on the 360°Space side and are embedded in one line of iframe - no load on the site and no template edits required. Shooting - departure in 1-3 days, the cost is calculated by volume in the calculator. Which format to choose for the task Formats do not compete, but complement each other. Most often, two or three are combined on one object: for example, an aerial photograph of the facade for the first screen and a 3D tour of the interior for the card. Guideline for choice: 3D tour - when you need to let the client “walk around” inside: real estate, hotels, showrooms, production, museums. 360° video - when dynamics and atmosphere are important: event, excursion, training, process presentation. Panoramic story - when the budget is limited, but you need to show the space beautifully: a quick tour of several spherical frames. 360° aerial photography - when scale is important: territory, cottage community, industrial site, entire building facades. 3D tour: walk through the room as if it were alive This is a basic format - an interactive model of space with moving through points, measuring distances and a “dollhouse” mode. The 360°Space team comes to the shooting with a professional lidar scanner: it measures the geometry of the room with an accuracy of 1 cm and takes high-resolution panoramas. One operator processes 200–300 m² per working day, the finished tour is available 24–48 hours after departure. After publication, you receive a link to the tour in the catalog - in full-screen format, without unnecessary interface elements, ideal for embedding. The link looks like https://360space.kz/en/catalog/object-name/fullscreen/. For example, a live interior tour: loft-house. Inside the tour, you can set up a preview, a starting point for the inspection, and add custom hints - tags with text, links, videos and photos: for a store it’s the “Buy” button on a product, for a hotel it’s a “Book” button on a bed. 360° video: a dynamic video with an immersive effect 360° video is a spherical video in which the viewer chooses where to look: by rotating the image with the mouse, with a finger, or by turning the smartphone. Unlike a point-to-point tour, there is movement and sound - the format is suitable for events, excursions, educational scenarios and presentation of the process "how it works from the inside". Filmed with a panoramic camera and stitched into a single sphere; the result is displayed through a player that supports full screen and VR mode. It is embedded in the same way as a tour - with a full-screen link in an iframe. On a website, 360° video works well on the first screen of a landing page or in the “About Us” section, where you need to convey the atmosphere of a place in a few seconds. Panoramic stories: a tour of spherical panoramas A panoramic story is a lightweight format: instead of lidar scanning, separate spherical panoramas of key points are taken, which are linked by transitions into a single tour. It turns out faster and cheaper than a full-fledged 3D tour, and visually - almost as impressive: the visitor goes from point to point, examines each point at 360°, reads the tips and opens the attached photos. Technically, this is a krpano tour, which is also provided as a full-screen link and is embedded via an iframe. The format is optimal when there are a lot of objects and you need to shoot them in a stream: a chain of cafes, hotel rooms, a number of apartments in a new building - several panoramas for each, without long post-processing. Aerial photography 360°: scale from above Aerial photography solves a problem that cannot be solved from inside the room - to show the object as a whole and in its surroundings. The drone takes spherical panoramas and flights from a height: the territory of a cottage community, an industrial site, building facades, a park area, a view of the surrounding area. Aerial panoramas are linked with a ground 3D tour into a single scenario - the client first sees the object from a bird's eye view, then goes down inside. This is a strong technique for developers, recreation centers, suburban real estate and industrial sites, where scale, logistics and location relative to neighboring objects are important. How to embed any format on a website The principle is the same for all four formats: you receive a full-screen link and insert it into the iframe code. Most CMS support inserting HTML blocks without editing the template - Tilda, WordPress, Bitrix, Webflow, Modx, Joomla. Recommended window height is 500–600 pixels, width is 100% of the container for responsiveness: Content automatically adjusts to the screen smartphone, tablet and desktop, VR mode is supported through Meta Quest, Pico and Apple Vision Pro glasses. Hosting is on the side of 360°Space: the company’s website is not loaded, the content is served from a CDN. For businesses with strict data requirements, hosting on the customer’s server and an offline version for exhibitions without the Internet are available. View all projects → Common mistakes when posting immersive content One format for all tasks. 360° video will not replace a point-by-point tour, and a tour will not replace aerial photography. Choose the format to suit your goal: dynamics, walking or scale. The content is hidden in the “About the Company” section. The visitor from the advertisement will not reach it. The tour or video must be on the first screen or in the card of a specific object. Shooting in daylight from a window. You need to shoot with the full lighting scenario turned on - this is how the room looks like in the best photos. No analytics. Without goals in Yandex.Metrica (“opened a tour”, “spent more than 30 seconds”), in six months it will be impossible to calculate the effect. Frequently asked questions How is a 3D tour different from a 360° video? In a 3D tour, the viewer himself moves through the points of the room and examines each one, just like in a game. A 360° video is a video with movement and sound, where you can rotate the picture, but the route is set by the shooting. The tour is about self-examination, the video is about the atmosphere and dynamics. Is it possible to combine aerial photography and an interior tour? Yes, this is a common scenario: aerial panoramas from a drone are linked with a ground-based 3D tour into a single route - the client sees the object from above, then “goes down” inside. Convenient for developers, suburban real estate and recreation centers. Do you need separate hosting for content? No, with the cloud format, hosting is included in the service - the company’s website is not loaded, the content is served from our servers via CDN. Hosting on the client's server or an offline version are separate options for businesses with strict data requirements. Does immersive content work on mobile? Yes, the tour, 360° video and panoramas automatically adapt to smartphones, tablets and desktops - no separate mobile version of the site is needed. Additionally, VR mode is supported through Meta glasses…

Case: a chain of clinics increased website conversion after implementing a 3D virtual tour

Case: a network of clinics increased website conversion after implementing a 3D tour Briefly: Case 3D tour medicine conversion - a network of four clinics in Moscow and the Moscow region contacted us after six months of stagnation of requests from the site. In six weeks, we filmed all the branches, put together a single 3D tour and integrated it into the website. After two months, the conversion to sign up for a consultation increased from 2.1% to 2.9%, and the average time on the page almost tripled. A marketer from a network of private clinics came to us - four branches, specializing in ultrasound, endoscopy and outpatient surgery. The site was made a year ago: beautiful, with an operating room slider, a photo gallery, and a video greeting from the head physician. Traffic from the context was stable, but requests were stalled. After introducing a 3D tour from 360° Space, the conversion to the registration form increased by 38% in two months. Below is how we got there and what exactly we did. Task: to show sterility, which the photograph does not convey. The client’s main pain sounded like this: “People call and ask if your place is clean and if it doesn’t look like a district clinic.” The photographs did not relieve this anxiety - the patient always had the suspicion that they were taken from a favorable angle, and behind the frame there were shabby walls and a line to the wardrobe. They have already tried the video tour. We filmed a two-minute video from a drone and a Steadicam and uploaded it to the main page. According to the metric, 18% were watched - the majority left in the third or fourth second. The video imposes a pace: you are obliged to watch what the operator shows. And before the endoscopy, it is important for the patient to see exactly the room where he will find himself in a week. And not just two frames, but the entire room, from all angles, at its own speed. A standard 360° photographer wasn't an option either. The marketer said that they were sent estimates with the usual panoramic photography - spheres stitched into the player without transitions and without a floor plan. The result was a carousel of pictures, from which it was impossible to understand where you were. What was needed was navigation: I walked from the reception to the ultrasound room, looked into the bathroom, looked at the equipment up close. With floor plan, labels, clear captions. And most importantly - at four sites at once, so that the patient can choose the nearest branch. What we did: four branches, Matterport Pro3 and six weeks of work Filmed with a Matterport Pro3 camera - this is the model that provides accurate LiDAR measurements of rooms and photorealistic 134 MP spheres. This is critical for clinics: the texture of the tiles, markings on medical furniture, and inscriptions on office doors are visible. On budget cameras, all this goes to waste, and the “clean and sterile” effect is lost. The total area of ​​the four branches is about 1,900 m². The largest facility (on Profsoyuznaya) is 720 m², the most compact (in Zelenograd) is 240 m². In our experience, in medicine, the shooting pace is slower than in offices: you have to figure out windows between appointments, hide equipment, remove other people’s faces and medical records from surfaces. Each branch took one day of filming plus half a day of preparation. What was included in the final round: A single start page with the choice of branch and an interactive map of Moscow Floor plans of each clinic with office labels and signatures of specializations Text prompts at key points - at the reception, wardrobe, ultrasound and endoscopy rooms Click on the transition from the “Pelvic ultrasound” label directly to the appointment form for the desired doctor Mini-map in the corner of the player so that the patient does not get lost Deadline from the first departure before delivery of the finished link - six weeks. Of these, about three were spent on the filming and processing itself, the rest on coordinating the labels with the head doctors (in the medical field, we always have long edits) and integrating the player into the website. The client chose mixed storage: the main tour was deployed in the 360° Space cloud so as not to load their hosting and maintain a stable response from the regions. At the same time, we put together an offline version for the head physician’s laptop - he shows it to partners on medical forums, where there is usually no Internet in the pavilions. Result: +38% to conversion and three times more time on the page Measurements were taken at two control points - a month before the launch and 60 days after. To exclude seasonality, the marketer compared the behavior of users from the same source (Yandex.Direct, search, brand keys) on the same pages of branches. Network figures on average: Conversion to the registration form: from 2.1% to 2.9% - an increase of 38% Average time on the branch page: from 47 seconds to 2 minutes 18 seconds Bounce rate: decreased from 41% to 27% Tour viewing depth: on average 8 transitions between areas, median - 6 A separate story - calls. The call center began to record that the question “is yours exactly like in the photos?” practically disappeared from the first thirty seconds of the conversation. Instead - specifics: “I saw office No. 3 on the tour, can I sign up there?” This relieves the operator and reduces the time spent on each entry. An interesting detail: the tour worked best on the endoscopy page. Apparently, there is maximum fear here - and maximum benefit from the opportunity to “walk” around the office in advance. On ultrasound, the increase was more modest, about 19%, but the basic conversion there was already higher. Similar projects from our practice can be seen below - there are medical facilities, commercial real estate, and sanatoriums. View all projects → Frequently asked questions How much does a 3D tour cost for a clinic with an area of ​​about 500 m²? Focus on 90-140 thousand rubles for a turnkey object of this size - Matterport Pro3 shooting, post-processing, interactive markers, floor plan, integration into the website. The exact figure depends on the number of rooms, number of tags and deadlines. An accurate calculation is more convenient using the calculator on the website. Is it possible to add tags and add offices later without taking a new photo? Yes, labels, texts, links and forms can be edited at any time without visiting the site. A reshoot is only needed if you have rearranged the furniture, made repairs, or opened a new room that was not there in the first round. Where will the tour be stored and who owns it? There are three formats to choose from: 360° Space cloud with technical support, your own server or offline assembly for PC and VR headset. All sources and rights to the tour remain with you - we transfer project files upon request. Do you want a similar project? If you have a network of clinics, a private practice or one large clinic, we know how to film medicine in a way that does not disrupt the workflow and at the same time get a tour that really influences applications. We will calculate the cost for your area and tell you what was included in projects of similar scale. Calculate costProject catalogMatterport

Virtual tour for a fitness club: sell memberships before the visit

Briefly: a 3D tour of a fitness club replaces a dozen persuasion at the reception and works around the clock. According to our data, the conversion from an application to a visit increases by an average of 30–50%, and filming an 800 m² club takes one business day. A fitness club uses a virtual tour more often than it seems - especially network projects with an expensive annual subscription. When a person pays 12 months in advance, he wants to see the gym, locker room, showers and cardio area in advance. A 3D tour closes this request: a future client walks around the club from a smartphone and comes to a trial training almost ready to buy. We at 360° Space have rented more than twenty fitness spaces - from regional EMS studios to clubs with a 3000 m² pool. Why does a fitness club need a 3D tour? When the client sees the space before the visit, he saves the manager’s time and his own. This directly affects the sales funnel - we have seen this effect many times with customers. Increase in conversion from application to visit by 30–50%. After installing the tour, a club in Kazan recorded an increase from 34% to 51% in two months - measured by CRM. Fewer refusals at the reception. An EMS training studio in St. Petersburg reduced the number of “not what I imagined” turns by half - clients came prepared. Corporate sales through HR. A network of four clubs in the Moscow region sends a link to a tour to large companies during negotiations on a corporate program - they used to take HR directors to locations in person. Works without interruption. Marketing 24/7, including at night and on weekends, when there are no managers on the phone, but the application is already hot. Reducing the load on trainers. The trainer is not distracted by excursions for potential clients - they already know where everything is. A separate plus is that the tour saves on video shooting. Short 360° videos are cut from 3D scanning for reels, stories and Telegram channels; separate shooting for social networks is no longer necessary. How we shoot and how long it takes We shoot with a Matterport Pro3 camera - this is professional equipment for 3D laser scanning. One operator walks around the club, taking spherical pictures every 2-3 meters. The 800 m² fitness room requires approximately 4-5 hours of filming, including locker rooms, showers, trainers and group program area. 2000 m² club with swimming pool - one full day. We shoot early in the morning before opening or late in the evening so that clients are not included in the frame. This is a matter of privacy and legal purity - we always discuss the schedule with the administration service. Further processing takes 2-3 business days. You receive a ready-made tour: navigation points, a measuring ruler (you can check whether the simulator will fit), a dollhouse top view, a floor plan with a floor diagram. If desired, we add tags with descriptions of equipment, short videos of trainers at key points, links to the schedule of group programs and online registration. The tour can be arranged in three ways. Cloud 360° Space - our high-speed servers with technical support, open via a link on any device. Customer server - if the club wants full control over the data, we deploy the tour on the client’s own infrastructure. Offline version - standalone assembly for PC or separate for VR headset; take it to an exhibition, presentation to investors or place it in a franchise showroom, it works without the Internet. See all projects → How much does a tour for a fitness club cost? The price depends on the area and complexity of the layout. Guidelines for our current projects: Studio up to 300 m² (EMS, yoga, Pilates, small crossfit box) - from 25,000 to 35,000 rubles. Average fitness club 800–1500 m² — 60,000–90,000 ₽. This is the most common order format. Large complex over 2000 m² with a swimming pool, SPA and group program area - 120,000–180,000 RUR. The price includes the operator’s visit, filming, processing and placement on our cloud. The client server and the offline version are separate options, we consider them individually for the infrastructure. Additional filming after repair or replacement of simulators is cheaper - about 30–50% of the original price; we only reshoot the changed areas. Do you want an exact figure for your club? The calculator on the website takes into account the area, number of zones and additional options - the calculation takes a couple of minutes. Frequently asked questions How long will the tour operate after filming? Depends on the placement format. On our cloud - while the tariff is being extended (usually paid for a year). On the customer's server - while the server itself is running, we only transfer the finished assembly. The offline version does not expire - these are local files that remain with you forever. Will our clients be in the frame? No, we rent before the club opens or after it closes. This is agreed upon in advance with the administration service. Only exercise equipment, furniture and interior remain in the footage - this removes all questions under Federal Law 152 on personal data. Is the tour suitable for social networks and Avito? Yes, the link is embedded on the website, in the Telegram channel, in the club card on Yandex Maps and 2GIS. Short 360° videos are cut from 3D filming materials for reels and stories - there is no need to order separate video filming. Calculate costProject catalogMatterport

3D virtual tour for a medical clinic: how to increase primary registrations

3D tour for a medical clinic: how to increase initial records Briefly: a 3D tour of a medical clinic removes the patient’s main objection before the first call - “is it generally clean and properly equipped?” According to our projects, the increase in primary entries through the website remains in the range of 20–30% per quarter after the publication of the tour. The 3D tour of the medical clinic covers what neither the photographs nor the texts on the website cover. When a person is looking for where to have a tooth removed or get tested, he compares 5-7 sites in an evening. Competitors have three static shots of the hall. You have the opportunity to walk along the corridor, look into the ultrasound room, and see the sterilization room. The difference in conversion is noticeable already in the second week after launch. At 360° Space we have photographed more than a hundred medical objects - from a four-chair dentistry to a multi-storey medical center in the Moscow region. Below is what really works. Why does medicine need a 3D tour? In short, the patient is scared. An unfamiliar place, white coats, the smell of antiseptic. The tour takes away half of that fear before you even walk through the door. Time on site increases by 60–90%. The patient spends 2–4 minutes on the tour versus 30 seconds on the regular service page. Behavioral factors pull positions up in Yandex. Primary entries through the website +20–30%. The aesthetic medicine clinic in Kazan received +27% in the quarter after publication - measured by UTM tags and entries via the widget. Fewer cold calls with stupid questions. “Do you have new equipment?” disappears by about 40%. People see the device and immediately ask about the matter: price, registration, insurance. Closing hygiene objections. Sterilization room, cabinet with disposable materials, disposal - everything is shown. Especially important for dentistry and cosmetology. The content does not become outdated for a year or two. Take it off once and it works until the next repair. There is no need to reshoot every season, like with a photo shoot. And one more effect that is difficult to calculate in numbers. A patient who has completed the tour comes to the clinic as “one of his own.” He knows where the reception is, where to sit, where the wardrobe is. It's easier for administrators. How it works Shooting takes from 2 to 6 hours depending on the area. Dentistry on 240 m² in Moscow took 3.5 hours - we filmed it on Sunday evening, when there were no patients. The Matterport Pro3 camera is placed on a tripod, makes a scan from a point, and the operator moves it further - a step of 1.5–2 meters. Everything is silent, no preparation is required from the clinic. We only ask you to remove the doctor’s personal belongings from the table and remove the gowns from the hooks if they are wrinkled. Further processing is done on the Matterport side (1–3 days). We receive a ready-made model, add branding, information points on top of the frames (for example, “GE Voluson E10 ultrasound machine, expert class”), meta tags for social networks, and provide a link. Embedding on a website via iframe - two lines of code. There are three options for storing the finished tour, you choose according to your task: Cloud 360° Space - our high-speed servers with technical support. Suitable for most clinics, no need to configure anything. Customer server - if you have your own IT infrastructure or security policy requires keeping everything inside. We submit the assembly, your admins will deploy it. Offline - a standalone version for a tablet in the reception area or a separate assembly for a VR headset. A network clinic once asked for a VR version for presentations to medical representatives of pharmaceutical companies - they made it for Oculus. See all projects → How much does it cost? The price depends on the area and number of shooting points. Medical guidelines for 2026: Small clinic up to 150 m² (reception + 2-3 offices) - from 25,000 ₽. An average clinic of 150–400 m² (full floor of a medical center) — 40,000–70,000 rubles. Multi-storey medical center or network facility - from 90,000 ₽, calculated individually according to the plan. The price includes shooting, processing, a year of hosting in the cloud and basic integration into the website. Interface branding, information tags with descriptions of offices, mini-videos inside scenes are optional. Accurate calculation for your object - using a calculator in a minute. You indicate the square footage and type of room - you get a price. Frequently asked questions Is it possible to film a tour when the clinic is open? Technically yes, but we recommend the weekend or evening after your appointment. The camera may get into the frame of patients - this is a violation of medical confidentiality. Once we were filming at night in a 24-hour medical center, and we agreed on an hour of silence between shifts. What about personal data in the frame? Documents at the reception desk, monitors with medical histories, badges with the full names of employees - we close or retouch them at the processing stage. This is a standard procedure, included in the project, and is not paid for separately. Does the tour take a long time to load on mobile? The first scene opens in 2-3 seconds on 4G. Then it is loaded as you move. We separately optimize for mobile - 70% of medical records are made from smartphones, so you can’t save money here. Calculate costProject catalogMatterport

virtual tour for a showroom: online fitting of interior and furniture

A virtual tour for a furniture showroom changes the logic of sales: the client goes to the website and finds himself inside the room, can go up to the sofa, walk around the kitchen unit, and look at the texture of the upholstery. Previously, you had to go to a shopping center to do this - now a link in the direct message or a QR code in the catalog is enough. We at 360° Space have been renting such spaces since 2019: Italian furniture showrooms, porcelain stoneware showrooms, kitchen exhibitions from 80 to 2000 m². I’ll tell you how it works, what numbers it gives to retail and how much it costs. Briefly: a 3D tour of a showroom is filmed in 1–3 days on Matterport Pro3, the finished tour increases the time on the site by 3–4 times and brings in +20–35% of applications. The cost depends on the area: salon 200 m² - from 35,000 ₽. Why does retail need a 3D tour? In a furniture showroom, a client spends on average 3–5 visits to make a decision. Half of them are “come back to show your wife again,” “come back in a week with measurements,” “take your mother-in-law to look at the color.” A 3D tour covers most of these situations online. Time on the site increases by 3–4 times. The average user spends 4-7 minutes on a tour instead of 50 seconds on a static gallery. For the Italian furniture showroom in Kazan, we received a median of 5:40 - this immediately increased our positions in Yandex. +20–35% to application conversion. A client who has “walked” through the hall online is 2 times more likely to leave a contact - he has already seen the product, he does not need to go blind. Reducing the workload on consultants. Managers receive warm clients who know a specific model and upholstery. One kitchen showroom in the Moscow region refused two sales bids after introducing the tour. The geography is wider than the region. A client from Krasnodar calmly buys a set from a Moscow showroom because he sees it “live.” We had a case - a kitchen for 1.2 million rubles went to Yakutsk on a 3D tour, without a single offline visit. The “open 24/7” effect. Applications arrive at 23:00 and on Sunday morning - when the showroom itself is closed. How it works The process is simple, for the client it takes one working day of shooting. An operator comes to the location with a Matterport Pro3 camera (or Insta360 Pro 2 for large open spaces) and places scanning points every 2–2.5 meters. The camera itself takes full spherical images and measures the geometry of the room with lidar. For a 200 m² salon it takes 3-4 hours of shooting. For a large exhibition hall of 1500 m² - two days, 6 hours each. Next comes post-processing: gluing the point cloud, placing interactive signatures (prices, articles, links to products in the card), embedding a floor plan, dollhouse view and VR mode. After 5–10 working days, the client receives a finished tour. The tour can be built in three ways - we decide this at the discussion stage. First: hosting in the 360° Space cloud - our high-speed servers can withstand the load, there is technical support, you don’t need to configure anything. Second: deployment on the customer’s server - if the client has its own IT department and data storage requirements. Third: an offline version for PC or a separate assembly for a VR headset - this assembly works without the Internet directly from a flash drive. There was a case: a bedroom manufacturer participated in an exhibition at the Expocenter, we were asked to put together a separate build for Oculus Quest 2 - visitors put on a headset and “walked” around the factory and showroom without leaving the stand. After the exhibition, the same assembly remained with the client for presentations to wholesalers in the regions. See all projects → How much does it cost? The price is calculated by area and number of scanning points. Up to 100 m² (small salon, corner in a shopping center) - from 20,000 ₽ 100–300 m² (standard furniture showroom) — 35,000–60,000 ₽ 300–800 m² (large salon, several brands in one room) — 70,000–130,000 ₽ From 800 m² (exhibition complex, megamall) - from 150,000 ₽, we calculate individually. The price already includes filming, processing, placement of product tags (up to 30 pieces), integration into your website and a month of hosting in our cloud. Next, you either extend the cloud, or take the offline version, or we help you deploy the tour on your server. It is more convenient to make an exact calculation in a calculator - it takes into account the height of the ceilings, the presence of glass display cases (this affects the complexity of the shooting) and additional options such as interface branding or multilingualism. Frequently asked questions How long does it take to shoot a 300 m² showroom? One working day: 4-5 hours for scanning plus camera placement. At the same time, the showroom can work as usual - we shoot in zones, visitors do not interfere. Is it possible to add prices and a “buy” button to the tour? Yes, this is the basic option. Each product has an interactive tag with a photo, price, description and a link to a card in your online store. Tags are edited after shooting - if the price or product changes, we update it within an hour. What if the showroom moved or changed its display? We reshoot only the changed areas - it’s cheaper than a full tour. If more than 60% of the area has changed, it is more profitable to remove it again. Calculate costProject catalogMatterport

How to place a virtual tour on Google Maps: a step-by-step guide

How to Post a Virtual Tour on Google Maps: Step-by-Step Instructions In Brief: Posting a Virtual Tour on Google Maps is an effective way to improve your business's visibility and attract customers. We, the 360° Space team, regularly help our customers integrate tours into their Google My Business profiles, for example, for a chain of coffee shops in Moscow. Integrating a virtual tour into Google Maps is not just a fashionable feature, but a powerful tool for business promotion. If you are the owner of a cafe, store, hotel or any other establishment that wants to be visible on the Internet, these instructions are for you. We'll walk you through step-by-step how to add your 3D tour to your Google My Business profile, based on our experience working with dozens of clients. Step 1: Prepare a Quality Virtual Tour Before you post anything, make sure your virtual tour meets Google standards. This means high-resolution panoramas (minimum 14 megapixels), no artifacts and good lighting. Google is very particular about quality, and understandably so: their goal is to give users the most realistic experience possible. We always recommend using professional equipment and software to avoid problems at this stage. If the tour is made by us, then we have already taken care of all the technical details. If you have a third-party tour, make sure it meets the requirements. Photos should be stitched together without visible seams, and color correction should be natural. Remember that Google may reject low-quality photos. Step 2: Create or access a Google My Business profile Your business must be registered and verified with Google My Business. If you don't have one yet, create one by going through the verification procedure. This may take from several days to several weeks, depending on the confirmation method (usually by mail or telephone). Without a verified profile, you will not be able to manage your information on Maps, including adding a tour. For our clients who already have a profile, we often request access to it in order to upload the tour themselves. This saves time and avoids mistakes. If you plan to do this yourself, make sure you have administrator or profile owner rights. Step 3: Upload panoramas via the Street View app To upload panoramas, Google provides a dedicated Google Street View app (available for iOS and Android). Open it, sign in to your Google account and click the add new photos button. Select the "Import 360-degree photos" option and download all the panoramas of your tour. Important: Panoramas must be in JPEG format with metadata indicating their 360-degree format. Many tour creation programs automatically add this metadata. When downloading, the app may ask you to indicate the location of each panorama on the map. This is critical to properly linking panoramas into a tour. Step 4: Link the panoramas After loading the panoramas, you need to “stitch” or “link” them into a single tour. In the Street View app this is done manually. Select one panorama, then click on it and see arrows that you can move, indicating the direction to the next panorama. This process requires care and precision. We, as specialists, use professional tools that automate this process and ensure smooth transitions. But for independent work, the Street View application is the only official way. Take your time, check each transition so that the user does not get lost in your tour. For example, when shooting a 600 m² restaurant with several halls and passages, correctly linking the panoramas took us some time so that the logic of movement was intuitive. See all projects → Step 5: Wait for moderation and publication After you have uploaded and linked all the panoramas, Google sends them for moderation. This process can take from several hours to several days. At this time, Google specialists check the quality of the images, their compliance with the rules and the correctness of the connections. If everything is in order, your virtual tour will appear in your Google My Business profile and will be available on Google Maps and Street View. If a tour does not appear or receives a “Rejected” status, it is likely that some rules were violated. In this case, you will need to find the reason and repeat the download. Sometimes this may be due to geo-referencing or low-quality images. Once a client from Kazan was faced with the fact that Google rejected a tour because the photos in one of the rooms were too dark, so they had to reshoot. Step 6: Integrate a tour into your website (optional) Although this step does not directly apply to Google Maps, it is very useful. After publishing the tour on Google, you will have the opportunity to embed it on your own website. This is done using HTML code that can be generated directly from Google Maps. Simply find your tour, click Share and select the Embed Map option. This will allow your website visitors to immediately immerse themselves in the atmosphere of your establishment without leaving your page. In addition, we offer flexible formats for hosting tours, which we create: (1) 360° Space cloud - high-speed servers with technical support; (2) customer’s server - the tour is deployed on the client’s own infrastructure; (3) offline - standalone version for PC or a separate assembly for a VR headset, works without the Internet. So, even if you don't want to depend on Google, you always have alternatives. Common mistakes when posting a virtual tour on Google Maps Poor quality panoramas: Blurred, dark or too bright photos will be rejected. Google strives for maximum realism. Incorrect location reference: Panoramas must be accurately positioned on the map, otherwise they will not display or link correctly. Lack of logical connections: If the panoramas are not connected by arrows, the tour will look like a collection of individual photos rather than a single space. Violating Google Policies: Failure to follow content guidelines (such as personal information or obscene images) will result in disapproval. Using outdated content: If your establishment has undergone renovations or major changes, the old tour will be misleading to users. Update content regularly. Frequently asked questions How long will my virtual tour be visible on Google Maps? Once published, your tour remains on Google Maps indefinitely until you or Google remove it. However, we recommend updating the tour if there are significant changes in the interior of your establishment. Can I post a tour not created by 360° Space? Yes, you can post any virtual tour as long as it meets Google's technical requirements (high-quality panoramas in JPEG format with metadata). We can help you with verification and downloading if necessary. What should I do if my tour is rejected? Google usually provides a reason for the rejection. Read the message carefully, correct any identified deficiencies (for example, replace low-quality panoramas or double-check connections) and repeat the download procedure. If this doesn’t work, contact 360° specialists...

3D virtual tour for a hotel: how to increase direct bookings without OTA commission

If you manage a hotel and want to reduce the share of the OTA commission, 3D tour hotel booking is a working tool: it removes the guest’s “blind spot” when choosing a room and transfers traffic from aggregators to your website. In the guide, we’ll go through step by step how to prepare a shoot, integrate a tour into a funnel and link it to a booking form. The material is useful for owners, marketers and managers - especially those who pay Booking, Ostrovok or Yandex.Travel 15-25% from each night. Briefly: a 3D tour increases the share of direct bookings by removing uncertainty before payment. On our projects, the conversion to an application through the website grows by an average of 1.5–2 times in the first three months after the tour is installed. Step 1. Make a list of interiors for shooting. You don’t need to shoot the entire hotel. At the start, there is enough: a lobby, a restaurant and a breakfast area, a SPA or a swimming pool (if available), and one reference room of each category. A hotel in Sochi with 40 rooms cost us six filming points - this was enough to cover 85% of guest requests. Categories cannot be mixed. If you have “Standard”, “Junior Suite” and “Lux”, we rent three different rooms. Otherwise, the guest will see “Standard” on the website, and “Lux” on the tour, and trust will be lost. Step 2. Embed the tour on the main page and in room cards The main mistake is to hide the tour in the “About Us” section. A guest who comes from an advertisement will not reach him. The tour should be on the first home screen and always inside the card of a specific room, next to the “Book” button. In the “Suite with Sea View” card, only a tour of this very suite is appropriate. A boutique hotel in Kazan did this: each room card has its own mini-tour, and the share of direct bookings after two months increased from 12% to 28%. Step 3. Connect the tour with the booking form The tour itself is a viewing. To get a reservation, you need dots inside the tour with a “Book this room” button. The guest clicks on the bed or the view from the window - a form opens with a pre-selected category and dates. This closes the classic scenario: “I looked - became interested - lost motivation while looking for a button.” We make connections through TravelLine, Bnovo, Bitrix24 and direct webhooks - the choice depends on your PMS. Step 4. Connect analytics and UTM tags Without measuring the effect, you will not prove to the owner that the tour works. Minimum: event “opened a tour”, “spent more than 30 seconds in a tour”, “clicked a reservation from a tour”. We create goals in Yandex.Metrica and pass source=tour to the reservation form. A month later, a client in Kaliningrad showed us the unloading: with an average site conversion of 1.8%, visitors who completed the tour booked in 6.4% of cases. Here's the argument for next season's marketing budget. Step 5. Use the tour in email and messengers The tour is not only about the website. It is convenient to insert a link to a specific point (for example, the view from the window of room 305) in WhatsApp correspondence of the reservation department, in letters after a request, in social network posts. The manager does not describe the room in words - he sends a link, the guest views the panorama himself. It sounds like a small thing, but this is what shortens the “question → answer → solution” chain from three days to half an hour. Step 6. Select tour placement format We have three working scenarios. Cloud 360° Space - high-speed servers with technical support, suitable for most hotels. Customer server - when the network has a strict security policy and the tour must live within its own domain. Offline version - for exhibitions and presentations without the Internet: a country complex in the Moscow region asked for such an assembly for a stand at MITT, the tour ran on a laptop without a network for two days. For the VR headset we are putting together a separate assembly - the “come to the sales office and try on the number” format. View all projects → Typical mistakes when launching a tour for a hotel One tour for the entire hotel. Without division into room categories, the guest gets lost and does not understand what exactly he is booking. Tour only on a separate page. If it is not in the number card next to the booking button, the effect on conversion is minimal. Shooting in daylight from the window. Morning and evening light give different moods. You need to shoot with the full lighting scenario turned on - this is how the room looks like in the best photos. No analytics. In six months, no one will remember what happened BEFORE and will not be able to calculate the ROI of the project. Frequently asked questions How much does a 3D tour cost for a hotel with 30–50 rooms? Basic photography of the lobby and 4–5 reference rooms - from 60,000 ₽. If you need all the rooms individually, a spa, a restaurant and integration with PMS - usually 180,000–350,000 rubles. We calculate the exact estimate according to the hotel plan using the calculator on the website. How does a tour affect OTA commissions? Directly - no way, OTAs do not prohibit the availability of the tour. Indirectly - a guest who sees a detailed 3D tour on your website more often returns to book directly, bypassing Booking or Ostrovok. In our cases, the share of direct bookings is growing by 10–20 percentage points. per quarter. Is it possible to embed a tour on a website using Bitrix or Tilda? Yes, the tour is embedded via an iframe in one line. Works on Bitrix, Tilda, WordPress, Modx, and on its own engines. Additionally, we connect booking points inside the tour - they open your PMS form with the specified parameters. Calculate costProject catalogMatterport

Virtual tour for a restaurant: how to get more bookings through Google Maps

Briefly: How a virtual tour for a restaurant on Google Maps helped the Moscow establishment “Gastronomica” increase the number of bookings. We digitized a 250 m² space in one day, integrated the tour into Google Business Profile, and within a month the client reported a noticeable increase in applications. Virtual Restaurant Tour: How to Get More Bookings Through Google Maps At 360° Space, we often see restaurateurs looking for new ways to attract guests. And a restaurant virtual tour, hosted directly on Google Maps, has proven to be one of the most effective tools. Using the example of our client, the Moscow restaurant “Gastronomica”, we will tell you how it works. Task: to attract new guests and increase bookings The owners of Gastronomica were faced with a classic problem: good cuisine, a pleasant interior, but an insufficient flow of new visitors. The main channel of attraction was Google Maps, where the restaurant had good reviews, but the photos did not give a complete picture of the space. Standard photo galleries, even professional ones, do not convey the atmosphere and do not allow one to evaluate the arrangement of tables, zoning, or the view from the window. The client wanted potential guests to be able to “walk” around the establishment before their visit and feel its atmosphere. This is especially true for restaurants that are often booked for events or simply for dining in a specific setting. Regular photographs, even in 360°, did not provide interactivity and freedom of movement, which was critical for conveying a sense of spaciousness and comfort. What we did: digitization and integration Our 360° Space team went to the site. The Gastronomics restaurant occupies an area of ​​about 250 m² with several halls and a summer veranda. For filming we used professional equipment Matterport Pro2. This allows you to get detailed panoramas and an accurate 3D model of the room. The process took one shooting day. We scanned all key areas: the main hall, banquet area, bar counter, separate tables by the window and, of course, the summer terrace. In total, about 150 scans were made, from which a single virtual tour was then stitched together. It was important to take into account lighting and furniture arrangement to make the tour look as attractive and realistic as possible. After post-processing, which took 3 days, we provided the client with a finished tour. It included: A complete interactive virtual tour of the entire restaurant. Integration into Google Business Profile so that the tour is available directly from the map. Possibility of embedding on a restaurant website and publishing on social networks. Ready-made 360° panoramas of individual areas for advertising campaigns. We also advised the client on the best ways to use the tour in marketing, such as how to add it to mailings or booking widgets. The flexibility of tour accommodation formats is one of our strengths. We can host the tour on our high-speed 360° Space servers with technical support, deploy it on the customer’s server, or even make an offline version for demonstration, for example, on a tablet for event managers. The result: an increase in bookings and engagement Just a month after launching a virtual tour for a restaurant on Google Maps, Gastronomica noticed a noticeable increase. The number of calls and bookings received directly through Google Maps increased by 25%. These are not just clicks, these are targeted actions from people who have already “visited” the restaurant and decided to visit. We also tracked statistics for the tour itself. On average, each user spent about 2 minutes on the tour exploring different areas. This indicates high engagement. In addition, clients began to comment more often that the tour helped them choose Gastronomica for an important event, because they were able to evaluate the privacy and atmosphere of the banquet hall in advance. These are real reviews we received from our client. Once, our client from Kazan, who also ordered a tour for his restaurant, said that after the tour was published, groups of tourists began to come to them, who “planned” their route around the city in advance, including a visit to the restaurant, precisely because of the opportunity to virtually walk around the establishment. See all projects → Want a similar project? If you are the owner of a restaurant, cafe or bar and are looking for an effective way to attract more guests, a virtual tour is what you need. We at 360° Space are ready to help you digitize your space and integrate it into Google Maps and other platforms. This is an investment that quickly pays off, because potential customers get the opportunity to fall in love with your establishment even before their first visit. Frequently asked questions How long does it take to create a virtual tour for a restaurant? Filming a restaurant with an area of ​​up to 300 m² usually takes 1 working day. Post-processing and creation of the tour takes from 3 to 5 working days, depending on the complexity and number of additional options. Is it necessary to close the restaurant during filming? In most cases no. We try to film during minimum busy hours or before opening/after closing, so as not to interfere with the work of the establishment and not to include visitors in the frame. Our process is as unobtrusive as possible. Where can I integrate a virtual tour? The virtual tour can be integrated directly into your Google Business Profile (Google Maps), your website, or social networks. We can also provide a standalone version for PC or VR headset that works without an Internet connection, which is convenient for exhibitions or presentations. Calculate costProject catalogMatterport

Archiving construction stages in 3D: legal protection for the developer

Archiving construction stages in 3D: legal protection for the developer In short: Archiving construction in 3D using virtual tours allows you to record each stage of work, creating an indisputable evidence base. This is an indispensable tool for developers, helping to avoid controversial situations and litigation. For example, for one of our clients in Kazan, such recording helped resolve claims from the contractor regarding the volume of hidden work. Archiving of construction in 3D is not just a pretty picture, but a powerful tool for the developer, which provides legal protection and transparency at all stages of the project. We at 360° Space have been working with developers for many years, and we know how important it is to have irrefutable evidence of the work performed and the current condition of the property. A virtual tour allows you to capture the smallest details, which can later play a decisive role. Imagine being able to return to any point on the construction site at any time. This is exactly what 3D archiving provides. We create accurate digital twins of objects, accessible at any time from anywhere in the world. Why does construction need a 3D tour? The introduction of 3D tours at a construction site brings a number of tangible benefits to the developer that go far beyond the scope of a regular presentation: Legal protection against claims. This is perhaps the most important point. The 3D tour records each stage of work, the state of hidden communications, and the quality of installation. In case of disputes with contractors, suppliers or even shareholders (for example, over the quality of finishing), you will have indisputable evidence. We have encountered situations where 3D fixation allowed the developer to save up to 15% of the cost of controversial work, preventing unreasonable payments. Control of remote objects and reduction of travel costs. If you have several objects in different regions, like our client from Krasnodar, 3D tours become an indispensable tool for remote control. The project manager or investor can “walk” through the construction site, assess progress, and identify problems without the need for personal presence. This saves up to 30% of time and money on business trips. Optimizing interaction with investors and partners. Investors always want to see where their money is going. Regular 3D reports show process transparency and construction progress. This increases trust and strengthens partnerships. We have seen projects receive additional funding thanks to such transparent reporting. Personnel training and safety briefing. New employees can study the facility in virtual space before entering the site, which reduces adaptation time. Virtual walks through hazardous areas can be part of safety training, reducing risks by 20-25%. Effective resolution of conflict situations. When identifying defects or discrepancies with the project, a 3D tour allows you to accurately determine the location and nature of the problem, as well as who is responsible for its occurrence. This speeds up the decision-making process and minimizes downtime, saving up to 10% of working time. These benefits make 3D archiving not an expense, but an investment that pays for itself many times over. How it works The process of creating a 3D tour for archiving construction stages is quite streamlined and effective: 1. Planning and approval. We begin with a detailed discussion of your objectives and construction schedule. We determine the key stages that need to be recorded and the frequency of filming (for example, once a month, after completion of certain types of work, or upon request). This can be fixing the foundation, hidden communications, frame, rough and fine finishing. For a large project of 20,000 m², we can plan up to 10 fixation points to cover all critical stages. 2. The filming process. Our specialists go to the site with professional equipment - these are 3D cameras, for example, Matterport Pro3 or Insta360 Pro2, which allow you to quickly and accurately scan the space. Shooting one floor of average area (about 1500 m²) takes from 4 to 8 hours, depending on the complexity and number of obstacles. We take dozens and sometimes hundreds of panoramic photographs, which are then “stitched” into a single whole. 3. Processing and creation of a 3D model. After shooting, the data is loaded into specialized software. Here we stitch together panoramas, build a 3D model (point clouds and meshes), and add interactive points of interest (for example, photos of problem areas, comments, links to documentation). This stage takes from 1 to 3 business days, depending on the volume of data. 4. Delivery and accommodation of the tour. We offer several options for placing a finished 3D tour. The most common is our 360° Space cloud, which provides high-speed content delivery and technical support. Also, the tour can be deployed on the customer’s server, which gives complete control over the data. For situations where there is no Internet access (for example, at roadshows or in demo offices), we can prepare a standalone version for PC or a separate assembly for a VR headset. The flexibility of placement formats allows you to choose the optimal solution for any task. 5. Access and use. The finished 3D tour is available here; it can be embedded on your website, sent to partners, or used in closed project management systems. In it you can measure distances, add notes, and compare the states of an object at different stages. It is a living, interactive document that is constantly updated. See all projects → How much does it cost? The cost of 3D construction archiving depends on several factors: the total area of ​​the site, the number of fixation stages, the selected equipment (Matterport Pro2 for interior spaces or Pro3 for large open spaces) and additional options (for example, integration with BIM models, creation of floor plans). Typically, the price for one shooting session starts from 15,000 rubles for small objects (up to 500 m²) and can reach 100,000 rubles or more for large industrial complexes or residential areas where several days of work are required. For example, to fix one stage of construction of a residential building with an area of ​​5000 m², the cost can be about 50,000 - 70,000 rubles, including processing and placement. We always approach each project individually and are ready to offer the optimal solution to suit your budget and objectives. To accurately estimate the cost of your project, use our online calculator or contact us for a consultation. Frequently asked questions Q: How often should I shoot for archiving? A: The frequency of filming depends on the speed of construction and the criticality of the stages. This usually happens once a month or upon completion of key work (for example, pouring a foundation, erecting a frame, installing utility systems). We will help you create the optimal schedule for your facility. Q: Is it possible to integrate 3D tours with BIM models? A: Yes, it's possible! We can not only create 3D tours, but also export data into formats compatible with BIM systems, which allows you to compare design documentation with the actual state of the object. This significantly improves inspection accuracy and simplifies the detection of deviations. Q: How long is 3D tour data stored? A: When hosted on our 360° Space cloud, the data is stored on our servers indefinitely as long as you are our client. If you choose to host on your own server, the retention period is entirely determined by your infrastructure. We can also provide an offline version of the tour, which you can store on your media. Calculate...